by Jasmine | Feb 25, 2018 | Blog, Blogging and Articles, Content Marketing, Speaking, Video
Recently, it dawned on me that we’re approaching teaching thought leaders incorrectly. How can thought leadership start with simply publishing videos and 10,000 word thought pieces? Many want to make a name for themselves, create viral content, shift perceptions...
by Jasmine | Feb 24, 2018 | Blog, Content Marketing, Email Marketing, Groups and Memberships, Social Media
Digital Marketers: Is there anyone fighting the cause AGAINST email marketing, or who thinks the argument “you own your list, not third-party platforms” isn’t necessarily a good one? I’m really beginning to question the value of email marketing...
by Jasmine | Feb 17, 2018 | Blog, Content Marketing, Social Media
Many times when we’re frustrated, we take to social media to let the world in general know why we hate other people doing this horrible thing. We rant. Even I rant. Still, that comes with consequences that may not turn out how we want it too. The thought is, by...
by Jasmine | Feb 13, 2018 | Blog, Content Marketing, Social Media
Want to make your content marketing and social media marketing a little easier? Listen up. Twitter is one of my favorite platforms, because it’s OPEN. No one has request to be my friend to see my content and I get to choose who to follow so I don’t see...
by Jasmine | Feb 11, 2018 | Blog, Social Media
This post contains an affiliate link so I can earn my extra budget for po boys and daiquiris. WOAH, woah, woah! Hold all the way up! All you social media marketers using everything BUT official IG partners to post to clients IG accounts could be putting those accounts...
by Jasmine | Dec 19, 2017 | Blog, Content Marketing, SEO
I just posted on my wall about having a squirrel caught in my shutters and the need to possibly call a wildlife control specialist. However, I didn’t know these professionals existed until I used Google to ask “how to catch a squirrel”. I read an...
by Jasmine | Nov 9, 2017 | Blog, Content Marketing
I had to ask myself this question when it came to my social media and content marketing: Is what you’re talking about how you help paid clients? This is critical because a lot of what is popular on social media specifically isn’t how we help people. Now...
by Jasmine | Nov 7, 2017 | Blog, Speaking
Way back in 2011, one my clients asked me to be her first podcast guest. I was terrified, but she needed a guest and I was the person who encouraged her to start a show. Fast forward, I send over my information for three opportunities to speak in one day. Let me tell...
by Jasmine | Nov 4, 2017 | Blog, Content Marketing
This month, my #poppingandpaid community is joining me in my National Content Creation Month campaign to write 50,000 words or record 500 minutes of audio or video. Some expressed they didn’t know what to create so I came up with 45 blog topic ideas to help my...
by Jasmine | Oct 26, 2017 | Blog
It’s been said that each organization is a sales organization that provides a service. If you’re a cable company, you’re a sales company that offers cable. If you’re Dominos, you’re a sales company that delivers pizza. Why? Because...
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