Driving CRM Adoption with the STICKY Methodology – A RevOps HUG Event

CRM tools don’t drive results—people do. But what happens when your team isn’t actually using the tools you’ve invested in? It’s one of the most frustrating challenges for any RevOps leader. That’s why our upcoming RevOps HUG is focused on what it really takes to get your sales team to adopt CRM processes and stick with them.

I’m thrilled to announce our next event:

Driving CRM Adoption with the STICKY Methodology

🗓️ Thursday, August 14, 2025
🕚 11:00 AM CT | 📍 Online
🔗 Register here: bit.ly/sticky-method

This session is cohosted with my colleague Desiree Landa, HUG leader for Boulder, CO and part of the team at HIVE Strategy.

We’ll be joined by special guest Dustin Brackett, CEO of HIVE Strategy, agency founder, and author of Market Like a Human. Dustin has spent years helping teams implement marketing and sales systems that work because they’re built around real human behavior. In this session, he’ll walk us through HIVE’s STICKY Methodology—a framework that takes a human-first approach to sales enablement and CRM adoption.

Why this matters:

CRM adoption is often treated as a technology problem. But more often than not, it’s a people and process problem. If your sales team isn’t using the tools, or isn’t following process consistently, it leads to poor data hygiene, missed follow-ups, and an incomplete view of the customer journey.

In this conversation, we’ll explore:

• The most common reasons CRM implementations fail

• Why CRM adoption is a key pillar in successful RevOps strategy

• The origin and structure of the STICKY Methodology

• How HubSpot’s tools can support implementation of STICKY

• Early warning signs your sales process isn’t sticky enough

Whether you’re just starting to build out RevOps processes or you’re knee-deep in an adoption challenge, this event will provide frameworks and takeaways you can apply immediately.

Meet the Guest: Dustin Brackett

Dustin is a seasoned marketing executive, agency founder, and author focused on helping businesses market and sell like humans. He regularly speaks on digital marketing, strategy, RevOps, and entrepreneurship, and brings a grounded, people-first perspective to his work with HubSpot and beyond.

💡 Don’t miss this opportunity to learn how to build CRM systems that teams actually use.
Register today and join us for a dynamic, honest conversation on what it takes to create a sales process that sticks.

👉 bit.ly/sticky-method

We’ll see you there!