NEW ORLEANS (May 1, 2025) — Jasmine Powers, CEO of Jasmine Powers Multimedia, has been selected as the new HubSpot User Group (HUG) Leader for Revenue Operations (RevOps) in North America. Known for her work at the intersection of marketing and operations, Powers will spearhead initiatives to unite and educate B2B professionals navigating HubSpot's expansive ecosystem and the evolving RevOps landscape.
The first event under Powers' leadership, “Aligning Your GTM Teams in HubSpot,” takes place Thursday, May 8, 2025 at 11 a.m. CT, and features Ben Rubin, Director of Client Success at New Perspective Marketing. Interested attendees can register for the free session at bit.ly/aligning-your-gtm or join the growing RevOps HUG community at events.hubspot.com/revops-nam.
“RevOps is more important than ever as teams rely on a growing stack of tools, AI integrations, and face constraints from leaner headcounts,” said Powers. “Although the term 'RevOps' may not trend the way it did during the pandemic, the urgent need for aligned go-to-market strategies and smarter systems has never been more critical.”
Powers brings a decade of experience in go-to-market strategy, marketing operations, and campaign execution. Through her agency and her consulting platform, Cadence + Flow Academy, she equips organizations with the tools and training needed to leverage AI and streamline growth efforts. Her work has benefited numerous organizations including Fund 17, Propeller, Good Work Network, and the Brooklyn Navy Yard Development Corporation.
As HubSpot prepares for its INBOUND 2025 conference in San Francisco (Sept. 3–5), Powers’ selection as the RevOps (NAM) HUG leader underscores their continued focus on scalable RevOps frameworks that bridge sales, marketing, and service teams.
Professionals who fail to adapt risk operating in silos, struggling with data integrity, and ultimately losing revenue. Through events, thought leadership, and peer learning, the RevOps HUG aims to tackle these challenges head-on.
For more information, visit https://events.hubspot.com/revops-nam.
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