With the passing of fashion icon Kate Spade and mental health and suicide prevention on the tops of people’s mind in both the business world and throughout, I’ve chosen to publish the following news release that I’ve done in partnership with Get Some Joy, a year-long multimedia campaign, produced by Alex Hardy, Enesha Stringer and Mario Starks, to promote mental and emotional wellness among Black & Brown folks through fellowship opportunities, dynamic live events, powerful written and video content, wellness resources and education, and engagement through storytelling and therapeutic creative expression. Listen. Love. Live.
FOR IMMEDIATE RELEASE
GetSomeJoy Launches Self-Care Accountability Platform To Encourage Community Participation In Mental and Emotional Wellness For Marginalized Groups
New York, NY – June 6, 2018 – Wellness multimedia company GetSomeJoy launches selfcarecheckin.com, an interactive membership site that fosters community involvement and accountability around mental and emotional wellness for people of color.
In the United States, black, latinx and other people of color are 20% more likely to deal with some form of serious mental strife, including major depression, PTSD, anxiety and suicide than the rest of the population according to the Health and Human Services Office of Minority Health. To engage these communities with mental health resources and support, GetSomeJoy, a wellness multimedia company founded by writer and mental health advocate, Alex Hardy, marketing and partnerships executive, Enesha Stringer, and technical cofounder and SoulSenseBox creator, Mario Starks, created Self-Care Check-In.
“[Self-Care Check-In] started with me knowing that checking in with people is free, and I know how good I feel when people check in on me. It came from me [posing the Self-Care Check-In prompts] on Facebook. I recognized the importance and need of a community through social media. It’s a very tech and social media driven movement.”
Self-Care Check-In leverages the social component by including a member-only access, with a blog and both open and private forums where members can share their video and text check-ins. The site will feature a database of therapists, an Intro To Self-Care ebook and social media cards that can be shared. Mental Health Monday’s, programming from the related podcast, Extraordinary Negroes, interviews and curated inspirational pieces will also be channeled through the site.
For issues that are beyond peer support, Self-Care Check-In has partnered with Crisis Text Line to be a resource for those in crisis. Users can text “JOY” toll-free to 741741 to be connected to trained crisis counselors who are available around the clock. For offline access to Self-Care Check-In’s reminders and to have Crisis Text Line access handy, Get Some Joy as also produced physical cards to keep that information handy and to serve as a reminder when doing daily activities to check in to the site or to reach out for help if needed.
GetSomeJoy co-founder, Alex Hardy says, “With the wallet cards, we wanted to create a resource that people could use to take the Self-Care Check-In with them to have that reminder wherever they go. You’re going through your wallet, looking for money and you see that card and those questions reminding you to check in on yourself.”
Also, by having the cards on them, the check-in prompts can be used with friends impacting those who need reminders to drink water, get some food, go outside or whatever would contribute to their wellness.
“This is just a way to engage the community in your wellness” Hardy shares.
GetSomeJoy will also produce and distribute 125,000 wallet cards this summer in the New York City metro area. They will partner with brands and organizations with an interest in community involvement and local events to share the cards and promote wellness organically. Currently, the cards can be downloaded as a printable and folded for immediate access.
The site opened to a soft launch May 16, 2018 during Mental Health Awareness Month. The official kick-off call featured Ricky Neale, Head of Diversity & Inclusion at Crisis Text Line, and Andrew Shade, Editorial Director of Broadway Black, who highlighted the mental health challenges faced by people of color in the arts. During the call, the Self-Care Check-In prompts were used to initiate conversations with guests, demonstrating how natural and necessary a Self-Care Check-In implementation can be.
In line with GetSomeJoy’s mission, selfcarecheckin.com is intended for Black and Brown users, and wishes to include people with a diversity of ages, backgrounds, sexual orientation and gender identification. The growing database of resources and tools aims to provide mental and emotional wellness support for otherwise underserved communities. Some of the resources include guides and ebooks, a wellness directory, live events, and rewards sponsored by wellness-focused community partners.
Visit Self-Care Check-In’s website at selfcarecheckin.com to register.
GetSomeJoy is a year-long multimedia campaign, produced by Alex Hardy, Enesha Stringer and Mario Starks, to promote mental and emotional wellness among Black & Brown folks through fellowship opportunities, dynamic live events, powerful written and video content, wellness resources and education, and engagement through storytelling and therapeutic creative expression. selfcarecheckin.com is a Get Some Joy initiative.
Crisis Text Line provides free, 24/7 support for people in crisis, via text. Text JOY to 741741.
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