Three weeks ago, I upgraded my cell phone. Instead of 32 GB, now I have 64 GB. Where I once played the Russian Roulette of which photos and apps to delete so I can store something else on my phone, I can make videos, take pictures and download apps to my heart’s desire. More space, more opportunity.

That’s what I know belief does. Our previous experience teaches us that we have limits, 16 or 32 GB. It’s as if where we are right now is our biggest capacity. We have trouble processing more because we don’t have the room. The only way to get more in is to delete something else. The negative thinking has to go. Yet, the removal of negative thoughts isn’t enough. It just allows a tad more in. Soon, we’re full, unable to move forward. We’re tired, burned out, can’t see our way out. Something’s got to give.

This world suffers from the chronic illness of disbelief. We have hope and vision as children, but disappointments, abuse, and the ills of the world harden our hearts. Some become completely disillusioned, and their vision for something better seems like a contrived Rodgers and Hammerstein story. However, what I’ve observed in talking to hundreds of people about their beliefs, is that people can believe ANYTHING. It all boils down to where their sponge of a mind was dipped.

This is what gives marketing and advertising it’s edge. Brands provide the environment that shapes beliefs about products and services. If you hear a certain brand is #1, over time you begin to associate that brand with excellence, enough if there’s no data backing that claim.

If we could believe anything–from belief in the Loch Ness Monster, to aliens, or a deity–we could absolutely believe we can have the love, security, finances, family, and peace that we want. Coupling a seemingly unreasonable belief with an aligning action, seemingly impossible things begin to happen. Just like unnecessary files, negative thinking–or any thinking, decisions, or actions that work in opposition to our goals–takes up space in our minds and belief. There is NO ROOM FOR NEGATIVE THINKING IN A MIND OF OUTSTANDING BELIEF.

Let us not subtract from our possibilities by thinking or doing anything other than what is necessary to keep moving forward. We have a choice of two beliefs. Choose the one that is for your greatest and most beneficial existence.