Many times when we’re frustrated, we take to social media to let the world in general know why we hate other people doing this horrible thing. We rant. Even I rant. Still, that comes with consequences that may not turn out how we want it too. The thought is, by venting, we’ve let the world at large know what’s best. The problem is, it’s indirect, the person we’re really intending it for may or may not hear it, and what often happens is communicating in a way that makes onlookers do one of two things–agree because they empathize with what you’re feeling, or feel offended and possibly repelled, especially if the tone of the post was mean-spirited.

Here’s the thing: I’m a champion of being authentic and some people are authentically the kind of truth-tellers that don’t care who they hurt. They don’t shy away from controversy, and as a thought leader, our viewpoints may be polarizing. The problem lies in offending people who actually do like you otherwise, who are in your target market, but who don’t care for that less than ideal side that a rant may present.

It’s okay to rant, but be willing to take responsibility for what happens if you do or if your intent is not to harm people with your communications and to truly encourage specific behaviors, temper your words with love. A few other tips include speaking directly to the person who you feel needs to hear your words (subtweets–as they used to call this social media ranting done as a subliminal message–suck), wait until you’ve calmed done before posting, or look for ways to provide help that actually is constructive and well-meant. Otherwise, words are merely being used as a weapon, and not for the betterment of others, which may not do what you wish it would for your brand.

Check out more on my thoughts on “do better” status updates here in my latest video.

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