I just posted on my wall about having a squirrel caught in my shutters and the need to possibly call a wildlife control specialist. However, I didn’t know these professionals existed until I used Google to ask “how to catch a squirrel”. I read an article, which backlinked to a certifying org and then from the orgs directory, I found three wildlife control professionals in my area.
So check this out. NONE OF THESE PEOPLE RANKED ON GOOGLE FOR THIS QUESTION!
We live in New Orleans, the home to alligators, snakes, bats, squirrels, raccoons, and so on. As a business provider, only one actually had a nice website but the content wasn’t optimized for SEO (yes, I’m going to reach out and see how I can work with these folks) and they definitely didn’t rank for my search because none of them are blogging.
The one thing they had going for them was the directory submission, which is an SEO tactic.
So, let me ask you. Why would you put SEO and content marketing as a last priority when people like me are SCOURING Google looking for a solution to their problem?
People you don’t have to pay to have come to your site through ads.
People who are in a moment of desperation, as I was, or who just needs a heater and is comparison shopping before buying.
Content and specifically SEO content can mean the difference between you getting and not getting a client.