Way back in 2011, one my clients asked me to be her first podcast guest. I was terrified, but she needed a guest and I was the person who encouraged her to start a show. Fast forward, I send over my information for three opportunities to speak in one day. Let me tell you how.
Over the past few years, I’ve blogged and use social media profusely to get the word out about my business. I’ve done livestreaming way back when Spreecast was new. I made a YouTube and recorded ashy looking videos. I’ve managed several groups and done a host of events all over the country. I have worked with a tons of organizations. I have done interviews and gotten quotes and features in the media. So what I have is a lot of social proof and testimonials.
What I did starting about a year ago is every time I got a new opportunity or feature, I logged it in a Google document. I also regularly updated Then, I took all my media, and saved those links AND downloaded PDF of the page onto my computer (links break, sites go away, but I still needed proof that I was featured). Lastly, I created a form for testimonials and embedded it on my site so that I could send to past clients, event organizers and past audience members so that I could collect their thoughts about my presentation. Another thing I like to do is take pictures and ask for video testimonials that I save in a Dropbox folder called Social Proof.
That’s only the preparation and positioning. If you need help with that, you’ll really want to go back and do Out There October for 30 days to get some more social proof for your business.
Another thing that I did was outline all of the subjects I have mastered and can comfortably teach. These include blogging, social media marketing, email marketing, social selling and public relations strategy to name a few. I thought about the best audiences for my topics including small businesses, nonprofit organizations and sales organizations. I started to outline what I could teach them and what takeaways they would have at the end of my presentation. What would they want to master? How would it impact their performance? After hearing from me, what would they be able to do?
I created a basic swipe file or resource for copying and pasting my best information to either complete form entries, including links to my talks, images, media links, bios so that I could submit my entry for a call for speakers without any stress (lack of preparation will make the fear of submitting explode times 10).Then, I did a couple of things: I used LinkedIn and Google to regularly search for “Call For Speakers”. Now, to be honest, the day I pitched the three speaking opportunities, one came via email for a 2018 event and the other two was a LinkedIn contact that was speaking and needed someone for two panels. What I did for both of those was referred back to my swipe file and just plugged that mess in.
One opportunity was for an email conference. the other two social media events. Now, this is the same process I used to submit for WordCamp LA in 2015. The other thing is whenever I submit, since EACH submission is going to be different and usually write some copy talk outlines, I copy and paste any new version of what I wrote into a new document. Sometimes, I literally have to make my talk up right there on the spot, but it needs to follow the same format of problem, solution and audience takeaways. New talks get added to the swipe file. This also helps me flesh it out if I want to do these as courses or workshops of my own.
Sometimes there will be a website form that you complete form fields and with the LinkedIn contact, I just messaged him and he asked me for some other information which I was able to shoot over within five minutes. For those of you who want PAID opportunities, you will likely want to get some more information like audience, goals, budget, location, etc, and then share your fees. This will usually take a phone call so make sure to actively pursue these as sales opportunities with you being the product and solution.
In the end, finding speaking gigs is about positioning, preparation, prospecting and closing the sale. It requires work but all work that serves as high-visibility opportunities for you to get sales on demand and then setting yourself up to be in front of a room where you can do the equivalent of 100-1000 sales calls in ONE HOUR (meaning all the time you’re speaking is equal to you talking to each of those people individually). If you’re in the front of the room, you’re an authority and you will be able to sell your solution. Add to that, once that talk is done, you have more social proof for you to add to your swipe file, speaker sheet and land your next speaking and training gig. This is a WINNING strategy.
For the month of November and December, my Popping and Paid Premium group will be learning how to land media and speaking opportunities. We will cover how to do media relations, how to produce your own events, how to capture your social proof, how to find opportunities and pursue them. Ultimately, I’m preparing my members how to position their 2018 glow up and so this lesson is called the Year End Glow Up. Let me help you be more efficient in gaining the attention and clients you deserve! All you have to do to join is to purchase the From Popping Emails To Paid Programs course and you’ll get November and December access to the Popping and Paid Premium group where all these media and speaking lessons will be contained. Need more info? Book a call to get started now.