When marketing your business, it doesn’t have to take a lot of monetary resources. Afterall, for the past month, I’ve been buried in showing Out There Power Positioning Challenge members how to use free tools and a structured marketing strategy to drive attention to their businesses. All you need is a little tech knowledge, focus and committment.
Today, I was committed to promoting the launch of an event series called Side Dish Soiree. As an event and experience marketer, food has always been a part of the equation so this seemed like a fun way to fix a problem that I saw at family dinners–ruined side dishes. After using Facebook to share a few slightly humorous ideas, I partnered with a local chef Quianna of A Pinch of Salt Catering and planned a launch party in Long Beach, CA for the series of cooking classes and dinner parties. Read more about our journey here.
The first cooking class and dinner party is going to be this coming Saturday and I needed a quick way to get the word out beyond posting to Facebook, LinkedIn and Instagram. Since video is BIG on Facebook right now, I opted to create a commercial using some freestyle ad copy (I came up with what I said minutes before going live and even stumbled during the video because…being a human).
I recorded about a minute and 1:33 seconds with Movie Maker. I made sure to open my mini-blinds to let in some natural light which is always a good idea if you’re going to video inside (unless you have a KICK light like I do, a ring light or some lighting for your mobile phone that will help your video quality out). Your regular lamp probably won’t cut it and may make you look greasy and no to grease!
Then, using images that I created in Canva, Word Swag (which pulls in royalty free images from Pixabay) mobile app, I created images to serve as my intro and outro. To add another cool touch, I searched video ready audio from Free Music Archive so that I don’t step on anyone’s toes and to avoid getting my video removed from Facebook. I threw in the artist attribution as required and moved on to my final step.
The best part for me was adding in the transitions and animations. As a PowerPoint aficionado, this part was easy. The built in options in Movie Maker are very similar and so I chose some diamond animations and fade in transitions to as a nice smooth touch. I also trimmed off a bit of my actual video just to make sure that everyone didn’t catch me fumbling with the camera in the end.
In the end, this took maybe thirty minutes, including recording, searching for music, adding the pictures and the light editing I did. I published both to Facebook and YouTube for good measure and am currently monitoring the views and shares BEFORE posting to my Facebook page where I will place ads (so I can make sure it converts without ads so I’m not wasting ad money on something that was wack from the beginning).
Drumrolls, here’s the video!
Sign up to let me know where you’re at in case I can produce a Side Dish Soiree in your area at sidedishsoiree.com. If you’re based in the LA area, please do come to our launch party by registering here.
Starting with this post, I’ll be posting daily to chronicle the marketing activities leading up to our launch party this Saturday. All posts will go live at 6 p.m. Pacific time so I hope you follow me for the ride! Then our final post will be Sunday at 6pm with pictures from the event so see you every evening until November 20th at 6pm back here on the blog!