In reviewing what’s new in social media this week, I noticed that with the platforms it has become the battle of the giantoid pics. Who’s gonna win this thing?
If it wasn’t enough that Tumblr made everyone jealous with big images back in the day, Google + comes out rocking billboard sized joints that makes the platform a designer or photogs dream. Buuut, then came Pinterest and it’s image heaviness and then Facebook wanted a piece.
In comes the new format for how Facebook displays pictures. Shortly thereafter, voila, now we have timeline and it’s content-restrictive covers spanning across the screen like bumper stickers. Oh joy!
But as of today, I noticed that my pics on Facebook are even BIGGER. Yikes! Who wants to see my big head, more big?
Sooo, I look on Pinterest and they too, decided, “Gee, mom. I want larger images too.” Really?
Annnd to go along with this trend, it seems front end developers want in on this action. Plenty of responsive web designs have now popped up with rich, image heavy, content lite, one page, scrolling navigation sites that look like a bunch of pictures taped together on a long portrait length piece of paper.
Come on son. I like pictures, but what this is forcing everyone to do is 1. Take better pictures and 2. Use more creative imagery to market your product with less words.
Word on the streets is that on the website side, the image heavy, one page scrolling nav sites are not so cool on the SEO, because there’s not so much coding and meta tagging and back end stuff they can do to make those site web crawler friendly (pardon me if I’m saying it wrong).
What to do? Hmmm. As far as social media is concerned, the giant picture layouts make it necessary to tell a better story with pics so be really thoughtful of what products and when to take great shots (hopefully with a camera that has great megapixel-ness and a good lens and flash) that will adequately communicate your brand in pictures. With websites, work with an SEO who gets what’s going on so you don’t decide ONLY based on design and not search friendliness when building your website.
With that, you should be all good and be able to keep up with the madness. It’s actually pretty fun to see how these guys compete. Keep on the lookout more changes that will impact how you do your thing on socmed (Look at me trying to use their lingo for social media! Bam!).