I feel JUST like a girl who escaped the prisons of being with a popular jock who turned out to be a loser. Yes!!! Playing hard to get turned out good this time in my efforts not to always be an early adopter or new technologies. Afterall, Instagram is only one of the best apps out their for photosharing and obviously one that’s addicting and influential considering all these copycats and the fact that a few of my favorite TV shows look like they are filmed with a sephia filter. Yet, today with news of policy updates, many are looking to back out of their love fest with the app.
Can you tell I’m not a huge Instagram fan? I never quite got the popularity of Instagram and it’s impact on marketing and conversations UNLESS a brand used it to tell stories. However, possibly because of not using the app, it appeared most people were taking random pictures that didn’t add value to my life. It didn’t seem like something I’d want to integrate into my own or most of clients strategies (maybe I could use it for a restaurant or media personality but definitely not my cat…shrugs).
With today’s Twitter and FB feeds and blogs lighting up about Instagrams policy of: You take free pretty pictures with our program, enjoy them. We sell your photos and don’t tell you. You and your friends can’t sue us. If you want to opt out of arbitration, send us a letter.
The blogosphere is heated! I get it. Not that privacy seems to be a huge issue for Instragram users, the new policy seems exploitative. If I want to share my pictures with the world, let me do it. If money is to be made from the pictures, let me make it. If you feel like screwing me over, I should have rights and be able to sue. Yet, the only option for Instagram users to get out of the new policy is to delete their accounts before January 16, 2013. If users delete it after that date, Facebook and Instagram have the right to sell your content indefinitely, obviously because by that date you’ve given them the go ahead to use your images.
I know there’s some other way “The Man” (who obviously is also Big Brother considering that all the examples I’ve read of those who would buy Instagram images are advertisers who see you’ve taken pictures at their stores–remind me later to post about the mannequins and TVs with cameras to record what you like for marketing purposes) will stick it to me and my privacy, content and rights, but I’m glad I’m not on Instagram.
Maybe this will be old news soon if Facebook adjusts its policy, but them being tight lipped and not saying anything (Odd for a giant brand like them. Where’s their crisis management team?), perhaps there is nothing to be said and the policy will stay in place.
Whatever the case, if you’re snapping pictures, perhaps you should consider deleting your Instagram account and getting a stock photo account so you can be paid directly for use of your images.