If you haven’t figured it out already, my blog features my observations on what’s going on in the world of marketing, business and happy people. Plenty of people would fall into the happy people category if they had the huge social media following of major acts like Ashton Kutcher, Justin Bieber and Lady Gaga. Afterall, they’ve hit the megamillions of the Twitter lottery and entertain fans online as much as offline. How do they get their following and how can you increase yours?
One huge help to having a rocker social media presence is having a presence offline and making a lot of noise in places other than business websites or blogs. Television is still a big deal even though folks like to say online entertainment is the way of the future. Celebrities keep millions engaged other places, driving folks to want to get even more from following them on social networks.
Celebrities also have been off limit and social media opens the way for fans to get to know their favorite star outside of the roles they play or the music they sing. For many of us regular folk, we can entice people by sharing sneak peeks into our lives, behind the scenes so to speak. People want to know about you and the story behind your success or business.
Celebrities are celebrities because they offer something people want. Whether an actor, singer or otherwise famous person, they are in the position because of something they’ve done or because of extreme wealth (I surely can’t say they’re famous because they are all talented). What can you offer in the way of entertainment or wealth even if you’re only wealthy in knowledge?
The celebs that aren’t really doing much in the public eye have significantly less followers than those who are active. Are you active, out there and doing something noteworthy? Are you talking to your audience on social media about it? If not, you might be limiting the amount of followers you can have.
Other things that I know can lend to your visibility on social media, as observed by celebs is consistency, advertising the social media accounts on other high traffic sites and areas, and having a niche and keywords related to that as the subject of your posts. If you’re a little haphazard and all over the place with your strategy, your celebrity status is likely not going to be where you want it to be.
A little controversy and leaked pictures always helps–no, don’t do that! I’m kidding!
Anyhoo, what things have you done to keep folks coming to your social accounts? Have particular strategies supported your efforts in growing your fans and followers? What do you think you need to do to be a social media celebrity? I’d love to get your input.
Take ten: Each day devote some time on your accounts and if you’re not a consistent person, schedule posts ahead of time using Social Oomph or Hootsuite.