In my daily rounds of catching up on email subscriptions and an internet marketing group I’m in, I came upon the website for a reputable Virtual Assistant’s coach. Immediately, I began reading and decided that I wanted to pin her page to my Businesses I Love board on Pinterest….and I couldn’t. Later, I went to click to connect on LinkedIn…and I couldn’t. So, frustrated and disappointed, my overall view of this business went down.
You may say, “All over a page not being pinnable?” (if that’s a word!). Right! Consumers share and want to connect with businesses before making a purchase. They sometimes want to share good deals with their friends and they may have a massive following so if your site isn’t optimized for sharing, you’re leaving money on the table.
The same goes with having dead links or 404 error messages. Part of your sites ability to service visitors depends on people being able to find information. To click a link is to question and the content on the destination page is the answer. If your links aren’t valid, then plenty questions remain.
Soooo, how do we fix this? Do these quick little things:
- Install a plugin that allows for sharing of both your pages and posts on other social sites including Facebook, Twitter, LinkedIn, Pinterest, Google+, StumbleUpon, Digg, or any other social media or social bookmarking site. Try Social Share or Social Toolbar.
- Upload images to each page and post so that when it’s shared in Pinterest–an image-centric social sharing site–an image appears on the board. Having images also helps color your sharing on Facebook and Google+ which pulls thumbnails from the images used on your site, thus enticing others to click what you’ve shared.
- Check to make sure your sites social icons link properly to your accounts. Go through and click all your icons. If you’ve changed Twitter handles, or now need to link to a new Facebook page, update your social icons on your site as well. Most times, all you need to do from the back end is edit the image and include a new hyperlink to your social accounts full URL (e.g. http://www.twitter.com/jasminepowers).
- Regularly monitor your site to make sure you don’t have other invalid links to articles, pages, or content inside or outside your site, especially after a site restructure.
Little things mean a lot so be sure that your site is optimized for sharing. Another benefit–the ease and ability to do your own site and blog promotion from within your site as part of your marketing strategy.
Surely, your site is up to par, but if not, please do fix everything soon!