How can you say that something doesn’t work if you’re doing it wrong? Would you say your car doesn’t work, if you’ve failed to insert the key and turn the ignition? No way!
If this is the case with ANY part of your communications outreach–social media, PR, link building, direct sales, email marketing:
1. First determine if you’ve done it strategically, consistently and based on study and research.
2. Test your strategy and measure results.
3. Based on that data, refine your tools and strategy.
4. Rinse and repeat.
Really, one tweak in what and how you’re doing things may be all that’s needed to get the motor of your marketing machine running.
Tell me your experience and let’s see if we can diagnose the weak spot and get you all fixed up and going.