I had a goal to go to bed at 8 p.m. tonight but now that it’s 9:30 p.m. it’s pretty clear that I’m not sleep on time. I have so much excitement after setting a goal to do more volunteering starting in January and the goal to write and publish AT LEAST two books this year, that I can’t settle down. The excitement only makes me do my favorite thing, write about it!
Not only am I really excited just to write the books, I’m excited about the impact they will have on my career. Some may think of becoming a best selling author. More than that, I want to become published author and sought after speaker and writing will support that goal. Afterall, writing is creating content, and creating content must be a part of my marketing strategy.
Blogging is one way to use writing as a part of a marketing strategy. Of course, their is social media and news releases. However, have you thought about how ebooks add value to email newsletter subscriptions and the emails themselves. What about sales or advertising copy? All that is writing.
It’s all part of marketing and communications. If there’s one thing I should be doing–and you should be doing–it’s writing. This will add so much to your marketing strategy, specifically if it adds value, is consistent, and drives sales.
Make a goal of writing a little everyday, just to make a habit. When I created the Ambitious Diva Book Writing Challenge earlier this year, I only asked that each participant write a minimum of 200 words a day. The goal was just to get folks in the habit of writing and to keep them from being intimidated by the process. The result has been that many wrote between 1,000 to 3,000 words a day and have started or finished books, wrote more consistently on their blogs and were inspired to continue past the challenges end.
Perhaps 200 words a day would be a great start for you. It would insoire you not only to do it, but to do it for the purpose of taking some very focused action towards growing your business or expanding your opportunities. Make a goal of pre-writing a series of tweets to schedule in, a months worth of emails for your autoresponder, an ebook, or a query letter for a freelance writing opportunity.
Make writing a priority and in turn do the same for your marketing.